Client: WELLA
Market: HAIRCARE
Project: CREATIVE & STRATEGIC DESIGN
A REVOLUTIONARY OMNICHANNEL DIGITAL TRANSFORMATION
Wella is an exclusive brand of hair products that unites people through the passion for hair styling and care.
Present in the market for nearly 140 years, Wella Professionals offers a wide range of the high-quality products in more than 150 countries around the World.
What we did
- Social Strategy
- B2B Strategy
- Digital App
- Educational
- In Store Activation
- Creative Direction
- Field & Promotional
Challenge
Simplify and build loyalty in the B2B world of Wella customers.
The haircare brand was on a mission to transform a range of salon-related activities and optimize its online presence through a series of educational processes aimed at increasing sell-in and positioning towards sell-out.
Solution
Our team planned a series of omnichannel activities that could simplify, digitize, and improve the brand performance.
We immersed ourselves in the Wella world to carry out a deep business innovation improving the User Experience of the B2B world as well as give a new image to the B2C market achieved in parallel. A new brand perception was achieved, more in line with current trends.