Client: SANDRO FERRONE
Market: FASHION
Project: CAMPAIGN
A fashion CAMPAIGN PRODUCTION, as part of a bigger transformative strategy, to RAISE THE BRAND PERCEPTION.
High quality, accessibility, tradition, and innovation: these are the pivotal points that tell the philosophy upon which the brand is founded, rendering it one of the most unique brands in the Made in Italy women’s fashion scenario.
The classic and timeless style of the label is constantly enriched by a careful study of the new trends and an extreme attention to details, giving birth to a modern yet sophisticated product.
What we did
- Campaign Concept
- Creative Direction
- Styling
- Content Production
- Video
Challenge
The historic Roman brand is working hard in the mission to modernize itself and hit new targets without losing the fan-base customers that have been loyal to the brand for years.
For the new collection, the goal was to design something fresh and different, but that‘d wink at the roots of the brand.
Solution
We developed a storyboard that aimed to mix modernization and tradition, as a redefinition of brand identity, seamlessly weaving innovation into the fabric of values.
So we chose a marble quarry, elegant and timeless, as a frame for a dynamic and bold collection.
The meeting point between the different faces of the brand.
01. Shooting
