Client: SANDRO FERRONE
Market: FASHION
Project: CAMPAIGN
A multiactivities strategy to ENHANCE the presence of Sandro Ferrone clothes on the Red Carpet during the Rome Film Festival.
Sandro Ferrone’s commitment makes him a beacon of style in our national panorama.
Years and years of work, dedication, research and investment in various activities aimed at affirming its role in the fashion system, and enhancing its positioning and brand awareness and reputation.
What we did
- Talent Management
- Creative Direction
- Styling
- Content Production
- Video
- E-Commerce Boost
- Capsule concept
Challenge
The historic Roman brand is working hard in the mission to modernize itself and hit new targets without losing the fan-base customers that have been loyal to the brand for years.
For the new collection, the goal was to design something fresh and different, but that‘d wink at the roots of the brand.
Solution
We developed a storyboard that aimed to mix modernization and tradition, as a redefinition of brand identity, seamlessly weaving innovation into the fabric of values.
So we chose a marble quarry, elegant and timeless, as a frame for a dynamic and bold collection.
The meeting point between the different faces of the brand.
