Client: SANDRO FERRONE
Project: INFLUENCER MARKETING
GIVING A NEW FACE TO THE BRAND THROUGH THE FACES OF THE SANDRO FERRONE GIRLS
The brand’s foundation is built on high quality, accessibility, tradition, and innovation.
The label’s enduring and timeless style undergoes continuous enhancement through meticulous examination of contemporary trends and an unwavering focus on intricate details, resulting in a product that is both modern and sophisticated.
The same applies to the awareness and identity of the brand’s audience: Ferrone is a brand that adapts to every girl, every culture, environment, age, appearance.
What we did
An iconic Roman brand that during the last years is on a mission to revitalize its image, aiming to connect with fresh audiences while retaining the unwavering support of its longtime fan-base.
This strategic evolution was geared towards fostering a shared vision for internationalization, ensuring the brand’s continued resonance in the ever-evolving world of fashion.
To shape the new audience identity of Ferrone we launched an engaging influencer marketing activity, comprising a cohort of micro-influencers aligned with the brand value. The community rapidly grew, and the content generated by influencers seamlessly integrated into our communication strategy.