Client: HANNY DEEP
Market: FASHION
Project: FALL/WINTER CAMPAIGN
a campaign to artfully blend the simplicity of the brand and the strong personality of ITS new collection
Hanny Deep, a beacon of contemporary style, seamlessly marries youthfulness with strong messages, forging a brand that resonates with the vibrancy of today’s generation and claims a mature and timeless identity.
Each piece of its collections becomes a canvas for self-expression, not only reflecting the pulsating energy of the present but also embodying enduring values that transcend trends.
What we did
- Concept & Storytelling
- Creative Direction
- Production
- Set Design
- Photo Campaign
- Video Campaign
Challenge
Hanny Deep is a young brand with a young target but with rooted values and a mature identity. The challenge of this new campaign then was to express all these things without overload the simplicity of the message and the strong personality of the collection.
Solution
Pink found the solution in Milan’s electric streets. A meticulously crafted video campaign became the dynamic essence. Cinematic allure merged with brand vitality, preserving message simplicity and collection charisma. Result? A visual symphony resonating effortlessly with diverse identity, winning the hearts of the youthful audience.
01. Campaign
