Client: CALVIN KLEIN
Project: TALENT CONTENT STRATEGY
Gianmarco’s Perspective: The Power of Freedom and Authenticity expressed by Pink in Calvin Klein’s Global Campaign ‘In My Calvins’
Calvin Klein Inc., also known simply as CK, global renowned brand, has launched its global social campaign “In My Calvins.” A campaign to give to some selected ambassadors the opportunity to showcase, from their perspective, the versatility and comfort of the collections from the American fashion house. In other words, it allows users to step into their shoes, of course, branded with Calvin Klein.
What we did
Harmonizing Gianmarco Di Cerbo’s authentic essence with Calvin Klein’s avant-garde values posed a creative tightrope walk. The task: infuse individuality into a visual narrative pulsating with freedom, provocation, and self-confidence.
The Creative direction of Marco Ferrer, aka Iconize got the point. Against the backdrop of Otranto’s Faro di Punta Palascìa, Gianmarco, clad in Calvin Klein’s epitome of chic, dances on the edge of the sea. A kinetic masterpiece, a celebration of athleticism and style. Shared first on @__jadic instagram account, amassing 40K followers’ applause, it then storms Calvin Klein’s 22M-strong stage, creating a visual crescendo that echoes the brand’s ethos far and wide.