A CREATIVE CONCEPT FOR THE FIRST tailored STREETWEAR FOR MILLENNIALS AND GEN-Z
Brera is the first Made in Italy tailoring that combines traditional cuts and fabrics with a young, sexy and metropolitan spirit.
A gender fluid brand that does not forget the importance of details.
Digital and sustainable, Brera aims to enter the top of mind of the new entrepreneurial and managerial generation.
What we did
To create a relevant branding and a catchy image that speaks to new generations.
Something new and disruptive that can express a retro style in a modern key.
Looking to the future, but with great respect for the past.
Our creative team has imagined a dream world in which the most creative sides of new consumers can emerge, attentive to sustainable quality that can best represent their free and modern spirits.
We focused on the concept of customization, which becomes the key word and a “must have” for this all-Italian brand that aims to internationalize its products.