Client: BENEFIT ITALIA
Market: BEAUTY
Project: SOCIAL CONTENT
AN UNCONVENTIONAL BUT “POREFESSIONAL” SHORT VIDEO CAMPAIGN.
Benefit is a famous US cosmetic brand, known for its glamorous products and its ironic and inclusive communication. With offices in 59 countries and 5 continents, its over 3,000 Brow Bars and 85 boutiques worldwide, is one of the biggest player of the beauty market.
What we did
- Campaign Concept
- Creative Direction
- Styling
- Content Production
- Video
Challenge
The challenge was to enhance Benefit Italia’s beauty innovations through the creation of highly engaging, humorous short videos tailored for a Gen Z audience. The objective extended beyond product demonstration to underscore brand inclusivity. The overarching goal was to broaden the audience appeal and connect authentically with diverse potential customers.
Solution
We took Benefit Italia’s beauty innovations, put them under the creative lens of Iconize, and turned them into high engaging, funny, gen-zed short videos.
We put under spotlight not only the products themselves and their application, but we also focused on the brand inclusivity by selecting three representatives to reach the widest target possible. Unconventionality level: involving for a beauty routine a male athlete too. Plus, we threw in some ASMR vibes because, why not?