Client: AMEDEO
Market: FASHION
Project: SHOOTING & E-SHOP
designing the regal realm of Amedeo’s cameo treasures in a majestic online emporium
Contemporary jewelry featuring hand carved cameos set in cocktail rings, whimsical statement earrings and show stopping necklaces.
Amedeo’s design philosophy aims at an extremely contemporary approach to the ancient art of cameo making, through alternative materials, unexpected ideas and smile-triggering designs.
What we did
- Creative Direction
- Storytelling
- Copywriting
- Marketing Strategy
- Trade Strategy
- E-Commerce
- Shooting & Production
Challenge
The global renowned jewelry brand, was looking for a “digital” makeover that could raise the digital store to the brand’s in store purchase experience level.
The challenge of translating art into e-commerce.
Solution
Our team has studied a UX and UI design that could also digitally replicate that luxury shopping experience typical of the Amedeo brand.
The chosen art direction brought to a product campaign of very high standards, focused on the collection’s items, but with an accent on the beauty itself.
01. PHOTO campaign
